Amsive

Voss Water

Rejuvenating a luxury brand with an insight-driven multichannel strategy. 

Expertise

Brand Strategy, Creative Direction, Media Planning, Performance Marketing

Industries

Retail + Consumer Goods

Shifting perceptions led VOSS to engage us to realign their brand and reach consumers in relevant channels. Our integrated strategy sparked rapid growth, driving a 20% sales increase in target markets in only three months.

20%

Sales Growth

344%

increase in Amazon sales

38.5M

reach, 137 million impressions

THE CHALLENGE

Refreshing luxury appeal for a new generation of consumers.

With its sleek, iconic bottle design, VOSS established itself as a symbol of luxury and prestige when it launched in the U.S. in 1999. But over time, the brand faced shifting consumer perceptions that its stylish exterior was simply a pricey façade. VOSS needed to realign its brand image, highlighting quality ingredients inside and out to appeal to modern luxury buyers.

THE STRATEGY

Leveraging data insights to guide an integrated brand repositioning. 

We started by analyzing VOSS’s audience and performance data using our proprietary Audience Science™ approach, uncovering key insights about brand perceptions and media consumption habits. Armed with this intelligence, we mapped out an integrated strategy to reframe VOSS as a leader in quality and refresh its luxury appeal.

Strategic pillars included new brand positioning, multichannel media planning for engagement, contextual and eye-catching creative, and performance optimization to drive sales. Our data-backed approach ensured messaging and media placements aligned with VOSS’s core target audiences.

THE RESULTS

Propelling double-digit growth and a revitalized brand image.

Within months, VOSS sales jumped 20% in target markets, demonstrating the campaign’s ability to boost consumer engagement. Our integrated multichannel strategy also drove a 344% YoY increase in VOSS’ Amazon sales.

Powered by compelling creatives and a strategic media mix, the campaign achieved a 99th percentile “desirability” rating in independent copy testing. VOSS rebuilt equity as a leader in quality and luxury, forging an emotional connection with the next generation of premium water drinkers.

20%

sales growth

344%

increase in Amazon sales

38.5M

reach, 137 million impressions