A sweet wine that often appeals to people brand new to wine, Roscato isn’t typical, so the challenge was to bring this vibrant wine to life by breaking through the stuffy clutter of stereotypical messaging in the category. We think we nailed it, but you can be the judge. Sales have steadily climbed and just a few years later, the original Roscato Rosso Dolce is the #44 wine SKU out of tens of thousands.

Campaign
Development
Strategy
Brand Voice
Creative Direction
Illustrations

Web Development
Web Design & Development
Interactive Cocktail Maker

Digital
Banner Ads
Email Marketing
Social Media
Outdoor

Packaging

In-Store
Displays
Shelf Takers
Coupons
Bottle Neckers
Case Cards
Case Takers
Signage
Tote Bags
