A sweet wine that often appeals to people brand new to wine, Roscato isn’t typical, so the challenge was to bring this vibrant wine to life by breaking through the stuffy clutter of stereotypical messaging in the category. We think we nailed it, but you can be the judge. Sales have steadily climbed and just a few years later, the original Roscato Rosso Dolce is the #44 wine SKU out of tens of thousands.