When Springer Publishing Company launched the Nurses Get Certified brand, the strategy called for a strong blend of content and commerce. Ease of content publication from multiple contributors, low technical overheard, and robust ecommerce features were all a requirement. iFuel architected, designed, and developed a headless commerce solution using BigCommerce for the ecommerce backend with WordPress integrated for the frontend. The result was a zero-compromise solution that made the marketing team as happy as the IT team.