Jake’s 58 is THE casino hotel on Long Island, and everyone there knows it. However it’s also something that the non-natives really should experience as well, so we invited them! In addition to creating a 30-second TV spot that initially aired at the start of the Big Game on Super Bowl Sunday, the multichannel campaign also blanketed the surrounding areas with print and out-of-home initiatives. Not only did we love the results, but we really enjoyed working with yet another hospitality client.