iFuel recently launched a new wine brand aimed at millennials which not only tastes amazing, but truly stands out as the go-to wine for getting any party started. After all, what’s a party without Confetti! After developing the initial brand identity, we launched a multi-channel, 360° marketing program that consisted of everything from influencer boxes to in-store promotional materials to an experiential video booth for events that activated a substantial social media presence by integrating consumers into the campaign.