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Why can’t everyday in Advertising be like Superbowl Sunday?

Here’s what I don’t understand…How come everyone looks forward to Superbowl Sunday not just for the game but for the (mostly) clever advertising. Then on Monday it’s back to so much crap, especially on TV. I don’t know about you but I hardly see those very special ads again. I see the same stuff from advertisers who have no comprehension of the “wear out factor” They run the same stuff over and over again. (Sometimes in the same pod!). Honest to God, sometimes we (Advertising folks) act like the baseball team that finally wakes up in the bottom of the ninth with two outs. PLEASE treat everyday like Superbowl Sunday.