Simply put; Nothing good happens until someone gets excited. Really, think about it…. How much uninspired crap do you see on your TV and the internet daily? I think anyone worth anything in the creative community knows why this happens…nobody (including the client) was showing any inspiration or heart for the project. This is why, sometimes, it is most interesting to work with an entrepeneur. He or she will most often be animated about the possibilities. You cannot help but feel this and be inspired by it.
WANTED: More entrepreneurial clients please….call me, we will participate in your inspiration. 212 994 6601.