Wanted: Kick-Ass Brand Strategist

Our full-service agency is looking for a Brand Strategist to join our hard-working, fun-loving team. This role will work closely with our talented creative, account, and media teams to identify key insights that fuel the creation of compelling, emotionally-relevant, and effective user-experiences and marketing programs for our clients.

Day-to-Day Responsibilities of the Brand Strategist

  • Facilitate brainstorming and work sessions with internal and external teams
  • Simplify complex ideas and communicate them concisely to a variety of audiences
  • Provide thought leadership
  • Craft insightful, compelling creative briefs and provide clear persuasive briefings to members of the creative team
  • Recommend and implement research that will aid in consumer insight gathering and strategic process
  • Develop accurate and insightful conclusions from research data and present strategy and direction to clients
  • Monitor and interpret cultural and social trends relevant to client’s business
  • Employ a variety of research techniques to understand and analyze data and provide insight regarding relevant online conversations and voices in those conversations
  • A key contributor to new business development

What We Need/Want from Our Brand Strategist

  • Do’ers only – we all roll up our sleeves here
  • A person motivated to solve brand and business problems regardless of target, size of challenge, communication objective, or tactic needed to get there
  • Adept at storytelling
  • Able to simplify and clarify complex concepts
  • Excellent analytical skills
  • Collaborative approach to problem solving
  • Strong leadership skills
  • Creative thinker
  • Eternally curious and optimistic – We find these are the folks that work best in our environment
  • A love of for the thrill of new business
  • Unquestioned ability to influence, find, and lead others around a great idea
  • Great interpersonal skills
  • Superb and persuasive communications skills, both written and verbal
  • Love of wine is a plus (it’s relevant to the work, we swear)

Qualifications and Skills that Our Next Brand Strategist Should Possess

  • 5+ years of planning experience at a creative agency or on creative brands showing clear and consistent contributions to long term strategic brand vision, the brand idea and creative
  • Proven thought leadership on high profile brands
  • Proven ability to work with creative teams
  • Proven quantitative research experience and qualitative research experience (tracking studies, focus groups, in-depth interviews, ethnographic research – any type of interviewing skills) with an ability to see and adapt insights
  • Innate curiosity to want to understand people, culture and the world, overall, and most importantly, a burning desire to dig into what makes them tick
  • Passionate about great creative, notable experience creating it, and the ability to talk about it in depth

Think You’re a Good Fit?

Please send your resume and salary requirements to hr@ifuelinteractive.com