I was recently e-mail this great speech (Thanks @ReubenIngber) presented by the Chief of Naval Operations Adm. Gary Roughead, from the Institute for Public Relations Strategic Communications Summit.
His speech outlines the Navy’s use of communication and he gives details of recent examples of how the Navy used Facebook to help those in crisis.
Some of his key points are:
- The key to success as a leader is to recognize that there is an opportunity – indeed an obligation – to listen to your people, to add another dimension to your awareness.
- Listening doesn’t just make for better leaders, it makes for better organizations. Your people expand your entire organization‟s ability to listen to each other and others outside the organization, but only if you empower them to do so.
- When you connect with the community you serve, you have the opportunity to establish trust.
- No less a military mind than Napoleon Bonaparte observed, “Ten people who speak make more noise than ten thousand who are silent.” (I note that’s under 140 characters, so he was well ahead of his time.)**
**Note: This is my favorite part of his whole speech.