About Us

iFuel is an independent, 360° advertising and web development agency located in NYC. Which means that we do what we want because we aren’t tied down to a big holding company to answer to. Which allows us to do what we do best: identifying and communicating your brand story. Everywhere your brand lives. From paper to the web, from developing complex websites that sell your products to brand videos and creating the tools your sales team needs to get the products in store.

We pride ourselves on living in the today but always looking ahead to what will be new tomorrow. Staying on trends, fully capable digitally without giving up the brains behind the big picture strategy. An independent agency with an entrepreneurial spirit, we produce the work of a big agency without the headache. (Read: Bureaucracy, layers of command, conflicts of interest, blah blah blah…) And with that, you get it quicker, and more cost efficiently.

Strategic Approach


Revealing Key Category & Brand Insights to Spark Customer Reaction: Our proprietary process distills the many thoughts, opinions and ideas of the client, agency and targets into a simple promise that is distinctive, own-able and actionable.

Guided by Six Principles


It's difficult to see the picture when you are inside the frame


People aren’t interested in you, they are interested in themselves.


Knowledge is the process of piling up facts. Wisdom lies in their simplification.


The competition doesn't stand still.


When you capture consumers' minds you gain interest, but when you capture their hearts you gain commitment.


It's not creative unless it sells.