iFUEL INTERACTIVE

A NY Interactive Agency and a Division of Agency212

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Interactive Marketing Services

iFuel Interactive is not your run-of-the-mill web company. Part artist and part geek, we've mixed up the ideal blend of creative and technical talents. We've been creating trends everywhere from the online marketplace to world renown science labs and we're passing the benefits of our experience down to the brands that we work with.

So how can we help you? Our capabilities include everything from ecommerce to social media to...well, everything really. Take a look at the interactive services that we specialize in below. When you're done, be sure to also check out our traditional advertising capabilities as well.

Web design and development

Creative that wows. Development that works.

More than just great looking web design, our web development experts always utilize the most strategic methods when building websites and online applications. iFuel Interactive's web development team has the experience and knowledge to turn the latest web 2.0 technologies into an innovative and successful project for your business. The result off all this top notch tech is an attractive, fast, and (most importantly) effective website or application.

Let's put the technical jargon aside for a moment and focus on what you really care about: your business. You want to get the word out, your sales up, and keep your expenses down. We understand that and we can definitely help. With a library full of both custom and open source options, we can provide scalable solutions for every budget regardless of whether you're at enterprise status or just starting out online. Our emphasis on strategy ensures that our creative will reinforce, not contradict, your other marketing and branding efforts.


Integrated interactive marketing

More online marketing channels than ever before.

For years, the strategy was simply to tell your customers what you want them to know. Now, telling them 57 times just isn't enough anymore. With more online marketing channels than ever before, you need to listen and interact with them. By taking advantage of interactive marketing, we can take your traditional and online advertising a huge step further. It's time to give your customer a voice. A way to talk to you and everyone else about your product. And best of all, a way to measure it. No more guessing "did they hear the message?", "did they understand it?", "did they relate to it?".

With endless possibilities such as blogs, instant messaging, forums, and social networking, there's more cost effective ways to frequently communicate with your customers than ever before.


Ecommerce development & consulting

Scalable solutions to maximize your investment on day one.

These days, all the talk is about ROI. In the ecommerce marketplace, everyone is trying to maximize website sales while minimizing expenses. Closing the deal online can be a real battle though, even once you get that potential customer to your website. You need to quickly help them choose the right product, make it convenient and fast, and make them feel safe buying it from you. When facing these challenges, there's 2 things that will make all the difference: A knowledgeable, experienced partner and a reliable, cost effective ecommerce platform. Between our experience building new ecommerce sites, and our time spent as ecommerce consultants, we've learned quite a few tricks that you could benefit from. We know what works and what doesn't and we'll take the time to make sure you understand it as well. We'd love to hear all about your business and tell you exactly how we can help with your ecommerce efforts.


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Social media marketing

Advertising is now a 2-way communication.

By now, you've no doubt heard the outrageous statistics about how many people are using social networking sites. Most companies these days are convinced that they should be using social media in some way but they aren't sure exactly how. iFuel can help you plan and execute a successful social media marketing strategy to achieve any of the following goals:


  • Increase Brand Awareness
  • Reputation Management
  • Search Engine Optimization
  • Increase Website Traffic
  • Improve Sales and Leads

Email marketing

Cost effective, targeted, and even personalized advertising.

Your message delivered directly to your customers inbox. It doesn’t get any more convenient for you or your customer. Email marketing is also a great way to gauge the effectiveness of your message through the analysis open rates, click rates, and conversion rates - all of which we can provide. Email is perhaps the most cost effective method of sending out newsletters, announcing sales and events, new arrival notifications, or simply reminding a customer that they haven't stopped by your store or website in a while. We can help you design your email so it gets the results you're looking for. Then we can send your email to either your list of customers (who have opted-in of course), or we can provide you with a mailing list of potential prospects based on specific criteria. Either way, we'll take every precaution to avoid having your message incorrectly marked as spam and ensure a high delivery rate.

Search engine marketing

How well do you rank against your competition?

Even having the best product at the best price isn’t enough anymore. You need to make sure that people can find you amongst the clutter of the internet. Your website isn't naturally going to show up on the first page of the search engines, but the good news is that you have options.

The first option is search engine optimization (SEO). SEO can drastically increase the amount of organic traffic that your website receives by making it more "search engine friendly" and relevant to the commonly searched phrases for your products.

Need instant results? We can implement a pay-per-click (PPC) marketing campaign that will get you big results in a hurry. PPC ads will show up at the top of the search engine listings on relevant searches. It's highly targeted, and best of all, you only pay when someone clicks on your ad and visits your website. We generate huge ROI for our clients through PPC marketing such as Google Adwords.

Custom application development

Web, mobile, and facebook apps.

When the application or software that you're looking for doesn't already exist, we can custom build it for you. Utilizing innovative technologies can solve your business problems and increase your efficiency. Custom applications are frequently developed to help increase margins by streamlining business operations and reducing man power, or to create industry specific solutions.

Our senior programming staff has been building custom applications since the pre-internet days. Our custom apllication developers are highly experienced with

  • .NET
  • C#
  • PHP
  • Java
  • SQL Server
  • MySQL
  • Many other data, server, and programming technologies

Intranet & extranet solutions

Your company's private internet.

Many of our customers have been doing business on the Internet for years and have come to realize that huge additional savings and efficiencies can be achieved by providing services for their business partners, distributors and retailers. We have years of experience creating extranet and B2B solutions for our customers to meet these needs, including functions such as:

  • Full blown B2B order processing with multi-tiered pricing, back-end integration, multiple invoices and multiple shipments per order.
  • Multi-gigabyte document libraries with integrated access control which allow securely sharing product documentation and legal documents with partners and representatives.
  • Custom quote creation and processing that handles millions of dollars of quotes per week.
  • "Route to Engineering" functionality that allows for the automatic workflow routing of orders for custom built parts and products.
  • Centralized lead management with lead assignment and reporting.
  • Internal returns management including automated return request approvals using a rules engine.

Web hosting

From simple hosting to advanced infrastructures.

iFuel’s secure hosting environment ensures performance, safety, and affordability. Downtime could result in stress, slowed operations, and financial loss - none of which are acceptable by iFuel standards. We also understand the importance of protecting your customer's personal data such as credit card numbers and we don't take it lightly. All websites hosted in the 135,000 square foot facility are protected by top of the line security measures including 24x7 security personnel with government issued identification, closed circuit cameras, motion sensors, biometrics, dual lock cabinets and much more. Several layers of ISP and power redundancy guarantee uptime while several protection and monitoring measures prevent risk from fire and flood.

Website Analytics

Measure 3 times, cut once.

Our favorite part of working with businesses online is the ability to measure everthing. There's no speculation or guessing going on here. By monitoring all the activity on your website we're able to quickly identify what's working well and what's not. By zooming in on any trouble zones we can make reccomendations for improvement in all areas, from traffic generation to conversion rates.

Website analytic software can be installed quickly and there's even some great free options out there such as Google Analytics. If you have a website, whether it's ecommerce or informative, there is no reason not to have some form of web analytics running on it. iFuel does a lot more than just install it for you. We'll help you translate all the great feedback that you're collecting and explain how to convert it into better results.

1

Web design and development

Creative that wows. Development that works.

2

Integrated interactive marketing

More online marketing channels than ever before.

3

Ecommerce development & consulting

Scalable solutions to maximize your investment.

4

Social Media Marketing

Advertising is now a 2-way communication.

5

Email marketing

Cost effective, targeted, and even personalized.

6

Search engine marketing

How well do you rank against your competition?

7

Custom application development

Web, mobile, and facebook apps.

8

Intranet & extranet solutions

Your company's private internet.

9

Web hosting

From simple hosting to advanced infrastructures.

 

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iFuel Interactive is a NY Interactive Agency and Division of Agency212
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