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Our Process

Although it's not easy to explain our process as it varies from client-to-client, we have tried to summarize it into six broad steps. Some agencies tend to shoot first, then ask questions. Not us! We take a strategic approach to everything that we do which is precisely how we're able succeed in every category. In fact, we've even been known to create our own categories every now and then.

  • 1. Discovery
  • 2. Design
  • 3. Development
  • 4. Testing
  • 5. Deployment
  • 6. Marketing

Discovery : The Planning Process

This is where we gather as much information as possible about you, your consumer, and your industry. This includes everything from marketing plans (What are your goals? What's your current strategy? What makes you different?) to logistics info (Use cases, technical requirements, etc.).

Incorporating our knowledge of the category, we then take the download of information and develop a unique strategy utilizing our "Inside/Outside" planning protocol.

Throughout this process, we'll make recommendations based on your budget and our expertise to ensure that the final product yields optimum results and an ideal user experience.

Before we can dream up a final design, we have to create a blueprint.  This is achieved through a series of strategic steps starting with...Taxonomy and Sitemap: Creating and testing the information architecture and navigation structure to guarantee the easiest access to desired and relevant information.Data Models and Use Cases: For more involved applications we'll need to define how we'll be storing and accessing data in the background.Wireframes: The wireframes create a high level design structure for the creative team to work with and provides an arena for content creation.Creative: This is where the look and feel gets created, taking into consideration everything we've learned about you and your consumer.

Development : Making your solution interactive

Once the Design Phase is complete, our programming team will take over and begin development.

Throughout the development phase, regular walkthroughs are scheduled for client to review and test the progress.

Any search engine optimization or multimedia animations that are required will also be done at this time.

Quality Assurance Testing

When development is complete, the QA team will undertake an extensive hands-on testing period including

• Cross-browser Compatibility Review
• Bug Testing
• and Performance Optimization

As the client, you will also have access for testing purposes at this time.

Deployment : The Big Launch

Once everything has been tested and approved, we're ready for the big launch. Deployment will be scheduled for an off-peak to prevent any disturbance to customers or employees. Once we deploy an application, future changes are grouped (as much as possible) into "releases" to allow for organized and tested updates.

Marketing : Maintenance for Success

After the launch is when our work really starts. Now that your new website or application is live we need to make sure everyone knows it. We have an assortment of cost effective promotion tactics including email, social media, and search engine marketing to help you get the attention you need to be successful. Looking for maximum exposure? Let us build you a custom campaign using both internet marketing and traditional advertising media!

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iFuel Interactive is a NY Interactive Agency and Division of Agency212
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